Diamond bridal ring
Los Angeles diamond bridal ring
1. Build-it-yourself
If the recession taught jewelers a very important factor, it absolutely was that they have to wean themselves from the practice of over-stocking inventory that doesn't move. Enter the next generation of bridal ring-building programs, which let jewelers and customers get just what they need, without the risk.
"Some people might not have confidence in it...however i think it is a good add-on for the existing business," says Pat Javaheri, president of Los Angeles-based manufacturer Amden Jewelry.
Five-years ago, the 35-year-old company experienced the company of crafting the orders that can come from custom ring-building programs. Since that time, the amount of existing programs has grown by roughly 20 percent, Javaheri says.
As is the case for those technology, the functionality and search of existing programs for that jewelry industry have improved at dizzying speeds.
M. Geller, which launched version among its Bridal Ring Builder in 2004, is currently about the third version, says Louis Price, chief operating officer. Upgrades towards the program include changes towards the layout and colors, and simplified search functions, with the aim of making this system as user-friendly as you can.
"We all look at the competitive ball field," Price says in explaining why it was time for Bridal Ring Builder, part III. "We all look at the technology evolving inside the competitive marketplace."
2. Fake it 'til you are making it
It is a stand-off: Retailers are reluctant to plunk down cash to fill their display cases with engagement rings which are not sure sellers, and vendors have trouble securing the credit that permits them to supply entire showrooms on memo.
One solution comes through growing variety of suppliers offering "brass-and-glass" inventory
programs that permit retailers to get diamond engagement ring replicas metallic alloy and cubic zirconia with a fraction with the price of rings manufactured from diamonds and platinum. If your initial reaction is "not within my store," you are not alone.
"We use a large amount of customers that after we introduced it, said 'This is not personally, I only sell the real thing,'" Gabriel and Co.'s Dominick Gabriel says of his company's Bridal Sample Program, launched in January 2008. Yet the same jewelers reconsidered once they saw how good the systems were doing work for other retailers, he says.
Gabriel and Co. offers eight different assortments of their best-selling mountings, and also gives jewelers the possibility to handpick their particular mixes.
Bridal consumers don't complain in regards to the look with the replicas--nor can they appear to mind waiting for that is included with ordering either, the majority of bridal is custom ordered anyway, Gabriel says.
A word of advice Gabriel proposes to retailers who carry the samples: carry about 10-20 real sets of popular engagement ring styles.
"You know your market best and also you need some live because you're going to achieve the guy that really wants to get engaged tomorrow," he states.
Overnight Mountings V . p . Matthew Roth also sees jewelers' acceptance of brass-and-glass-type programs growing.
"It may be an easier hurdle to beat because jewelers talk," Roth says. "Jewelers consult with jewelers. Jewelers listen to each other how the program is working."
3. Seize the celebrity endorsement
Colored diamonds have been red-carpet regulars within the last several years, but lately, diamonds with hue happen to be heading into happily-ever-after territory because of big-screen veterans and chart-topping songbirds alike.
Jennifer Lopez famously began the trend in 2002, when actor Ben Affleck presented
her using a pink diamond solitaire, says Robert May, executive director of the Natural Color Diamond Association (NCDIA). The engagement could have gone belly-up, but the allure of colored diamonds was occur stone-and in photos.
This season, it lives on again, with a couple of celebrity brides-to-be-flashing colored diamond rings.
Leading their email list throughout the last few months is country crooner Carrie Underwood, that has been flashing a Johnathon Arndt-designed yellow band. As there are Heroes star Kristen Bell, who's been exposing her 3-carat, natural fancy-colored brown band produced by Neil Lane. Finally, there's supermodel Naomi Campbell, reportedly sporting a Van Cleef and Arpels black band.
Los Angeles diamond bridal ring
While May says many retailers still do not carry colored diamonds, offering no less than a small selection could tempt those customers who want the ring which they won't see everywhere, left and right.
1. Build-it-yourself
If the recession taught jewelers a very important factor, it absolutely was that they have to wean themselves from the practice of over-stocking inventory that doesn't move. Enter the next generation of bridal ring-building programs, which let jewelers and customers get just what they need, without the risk.
"Some people might not have confidence in it...however i think it is a good add-on for the existing business," says Pat Javaheri, president of Los Angeles-based manufacturer Amden Jewelry.
Five-years ago, the 35-year-old company experienced the company of crafting the orders that can come from custom ring-building programs. Since that time, the amount of existing programs has grown by roughly 20 percent, Javaheri says.
As is the case for those technology, the functionality and search of existing programs for that jewelry industry have improved at dizzying speeds.
M. Geller, which launched version among its Bridal Ring Builder in 2004, is currently about the third version, says Louis Price, chief operating officer. Upgrades towards the program include changes towards the layout and colors, and simplified search functions, with the aim of making this system as user-friendly as you can.
"We all look at the competitive ball field," Price says in explaining why it was time for Bridal Ring Builder, part III. "We all look at the technology evolving inside the competitive marketplace."
2. Fake it 'til you are making it
It is a stand-off: Retailers are reluctant to plunk down cash to fill their display cases with engagement rings which are not sure sellers, and vendors have trouble securing the credit that permits them to supply entire showrooms on memo.
One solution comes through growing variety of suppliers offering "brass-and-glass" inventory
programs that permit retailers to get diamond engagement ring replicas metallic alloy and cubic zirconia with a fraction with the price of rings manufactured from diamonds and platinum. If your initial reaction is "not within my store," you are not alone.
"We use a large amount of customers that after we introduced it, said 'This is not personally, I only sell the real thing,'" Gabriel and Co.'s Dominick Gabriel says of his company's Bridal Sample Program, launched in January 2008. Yet the same jewelers reconsidered once they saw how good the systems were doing work for other retailers, he says.
Gabriel and Co. offers eight different assortments of their best-selling mountings, and also gives jewelers the possibility to handpick their particular mixes.
Bridal consumers don't complain in regards to the look with the replicas--nor can they appear to mind waiting for that is included with ordering either, the majority of bridal is custom ordered anyway, Gabriel says.
A word of advice Gabriel proposes to retailers who carry the samples: carry about 10-20 real sets of popular engagement ring styles.
"You know your market best and also you need some live because you're going to achieve the guy that really wants to get engaged tomorrow," he states.
Overnight Mountings V . p . Matthew Roth also sees jewelers' acceptance of brass-and-glass-type programs growing.
"It may be an easier hurdle to beat because jewelers talk," Roth says. "Jewelers consult with jewelers. Jewelers listen to each other how the program is working."
3. Seize the celebrity endorsement
Colored diamonds have been red-carpet regulars within the last several years, but lately, diamonds with hue happen to be heading into happily-ever-after territory because of big-screen veterans and chart-topping songbirds alike.
Jennifer Lopez famously began the trend in 2002, when actor Ben Affleck presented
her using a pink diamond solitaire, says Robert May, executive director of the Natural Color Diamond Association (NCDIA). The engagement could have gone belly-up, but the allure of colored diamonds was occur stone-and in photos.
This season, it lives on again, with a couple of celebrity brides-to-be-flashing colored diamond rings.
Leading their email list throughout the last few months is country crooner Carrie Underwood, that has been flashing a Johnathon Arndt-designed yellow band. As there are Heroes star Kristen Bell, who's been exposing her 3-carat, natural fancy-colored brown band produced by Neil Lane. Finally, there's supermodel Naomi Campbell, reportedly sporting a Van Cleef and Arpels black band.
Los Angeles diamond bridal ring
While May says many retailers still do not carry colored diamonds, offering no less than a small selection could tempt those customers who want the ring which they won't see everywhere, left and right.